Data visualization dashboards render data in charts for communication and analysis. The distinguishing features of these dashboards are:
This technology roadmap is about dashboards and the technology for building them, as opposed to any specific dashboard.
This diagram shows how this technology intersects with other technologies at higher and lower levels of abstraction. Each of those other technologies could theoretically have its own roadmap. The absence of corresponding roadmaps on the MIT Tech Roadmaps site highlights gaps and opportunities for future team projects.
In reviewing the existing roadmaps, we found that while none directly address the construction or architectural integration of dashboard technologies, many instead focus on use cases and application domains that could potentially benefit from dashboards as enablers. For example, the Inventory Management System (2INV) roadmap illustrates a situation where data visualization dashboards could improve visibility and decision-making efficiency across inventory management and supply chain operations.
The OPL is repeated here for reference:
1. Data is an informatical and systemic object.
2. SQL Engine is an informatical and systemic object.
3. API Endpoint is an informatical and systemic object.
4. File Importer is an informatical and systemic object.
5. Data Connector is an informatical and systemic object.
6. Result Table is an informatical and systemic object.
7. Visualization Engine is an informatical and systemic object.
8. Dashboard Canvas is an informatical and systemic object.
9. Visualization is an informatical and systemic object.
10. Visualization Spec is an informatical and systemic object.
11. Visualization Spec can be created or loaded.
12. Visualization Data is an informatical and systemic object.
13. Spec Storage is an informatical and systemic object.
14. Filter Component is an informatical and systemic object.
15. Computation Engine is an informatical and systemic object.
16. Filter Spec of Filter Component is an informatical and systemic object.
17. Filter Spec of Filter Component can be created or loaded.
18. Query Parameter is an informatical and systemic object.
19. Query Parameter can be default or defined. State default is initial.
20. UI Library is an informatical and systemic object.
21. Theme & Localization Spec is an informatical and systemic object.
22. Theme & Localization Spec can be created or loaded.
23. i18n Service is an informatical and systemic object.24. ML Model is an informatical and systemic object.
25. User is a physical and systemic object.
26. Author is a physical and systemic object.
27. Viewer is a physical and systemic object.
28. Insight of Viewer is an informatical and systemic object.
29. Insight of Viewer can be gained or none.
30. Data Connector is a SQL Engine.
31. Data Connector is a API Endpoint.
32. Data Connector is a File Importer.
33. Dashboard Canvas consists of Filter Component, Result Table , and Visualization.
34. SQL Engine is a Computation Engine.
35. Filter Component exhibits Filter Spec.
36. Author and Viewer are Users.
37. Viewer exhibits Insight.
38. Querying Data is an informatical and systemic process.
39. Querying Data requires Data Connector and Query Parameter.
40. Querying Data yields Data.
41. Querying Data invokes Rendering.
42. Loading is an informatical and systemic process.
43. Loading requires Spec Storage.
44. Loading yields Visualization Spec at state loaded, Filter Spec of Filter Component at state
loaded, and Theme & Localization Spec at state loaded.
45. Deriving is an informatical and systemic process.
46. Deriving requires Computation Engine and Visualization Spec.
47. Deriving yields Visualization Data.
48. Deriving invokes Rendering.
49. Rendering is an informatical and systemic process.
50. Rendering requires Theme & Localization Spec, Visualization Engine, and Visualization Spec.
51. Rendering affects Dashboard Canvas.
52. Rendering yields Result Table and Visualization.
53. Displaying is an informatical and systemic process.
54. Displaying requires Theme & Localization Spec and UI Library.
55. Displaying affects Dashboard Canvas.
56. Displaying yields Filter Component.
57. Parameterizing is an informatical and systemic process.
58. Parameterizing changes Query Parameter from default to defined.
59. Author handles Parameterizing.
60. Parameterizing requires Filter Spec of Filter Component.
61. Parameterizing invokes Querying Data.
62. Styling & Localizing is an informatical and systemic process.
63. Styling & Localizing requires Theme & Localization Spec, UI Library, and i18n Service.
64. Styling & Localizing affects Dashboard Canvas.
65. Forecasting is an informatical and systemic process.
66. Forecasting requires ML Model and Visualization Spec.
67. Forecasting affects Visualization Data.
68. Defining is an informatical and systemic process.
69. Author handles Defining.
70. Defining requires Dashboard Canvas.
71. Defining yields Visualization Spec at state created, Filter Spec of Filter Component at state
created, and Theme & Localization Spec at state created.
72. Creating is an informatical and systemic process.
73. Author handles Creating.
74. Creating yields Dashboard Canvas.
75. Viewing is an informatical and systemic process.76. Viewing changes Insight of Viewer from none to gained.
77. Viewer handles Viewing.
78. Viewing consumes Dashboard Canvas.
79. Updating is an informatical and systemic process.
80. Viewer handles Updating.
81. Updating affects Filter Component.
| Figure of Merit | Definition | Units of Measurement | Why It Matters | Trend |
|---|---|---|---|---|
| Maximum Supported Data Size | Maximum rows* of data that could be loaded and rendered on a dashboard. | Rows | Provides a concrete understanding of a dashboard technology’s scalability upper bound. | Increasing slowly |
| End-To-End Load Time | Time from opening the benchmark dashboard** to all visualizations fully rendered and interactive. To control for randomness, this is measured as the 95th percentile (p95) of attempts to load the same benchmark dashboard. | Seconds (s) |
Reflects first impression performance. Slow dashboard loads might cause user frustration. |
Relatively constant |
| Interaction Latency |
Time for applying a standard filter on the benchmark dashboard** to all visualizations being fully updated and interactive. Record 95th percentile latency. |
Seconds (s) |
Captures responsiveness of dashboards for user exploration. High latency might discourage data exploration and analysis. |
Relatively constant |
| Connector Breath | Number of distinct data storage services supported natively. | Count | Shows applicability of dashboards across a data ecosystem. | Increasing slowly |
| Price | Recurring cost of a license. To standardize across product tiers, this measures the price of the cheapest license that includes both creating and viewing visualizations. | Dollars per user per month | Organizations are less willing to pay for more expensive tools. | Increasing slowly |
| Chart Variety | Number of different types of charts that can be created, including sub-types. Four different examples are “bar chart”, “scatterplot”, “scatterplot with variable-size points”, and “histogram”. | Count | More chart variety means the dashboard technology allows more flexible ways to express the same data. | Stagnating |
* We use the number of rows as the unit since it is more intuitive to business intelligence (BI) users than raw byte size. For example, Databricks AI/BI Dashboard documents its dashboard export limit as 100,000 rows.
** Benchmark dashboard: Contains 6 visualizations (1 table, 1 pivot table, 1 bar chart, 1 line chart, 1 scatter plot, 1 map) on a dataset of 100K rows X 20 columns.
We selected Chart Variety as the figure of merit (FOM) to analyze because the number of available chart types directly affects how effectively a data visualization dashboard can represent complex information. A broader variety of chart types reflects greater expressiveness and flexibility for users, making this metric a good indicator of product maturity and innovation focus.
To illustrate this trend, we present two complementary visualizations:
From these visualizations, we observe that Tableau and Power BI have largely plateaued in chart variety, reflecting their maturity and already comprehensive coverage of common visualization types. Databricks, on the other hand, shows a more rapid increase in chart options, though most additions appear focused on achieving feature parity with competitors rather than introducing new visualization paradigms.
Overall, this pattern suggests that the Chart Variety FOM is in a stagnation phase—the rate of innovation has slowed, and vendors now compete more on interactivity, performance, and user experience rather than on expanding the number of available chart types.
These are example goals of a hypothetical company, not real goals of any specific company. The format is adapted from Table 8.3 on page 228 of the textbook.
| # | Strategic driver | Alignment and targets | Commentary |
|---|---|---|---|
| 1 | To develop an end-to-end unified data management solution that scales to enterprise volume | The 2DVD roadmap will enable connecting 50M rows of data across 20 different connectors. | Modern enterprises have not only many rows of data, but also many different connectors. These numbers are reasonable based on our industry experience. |
| 2 | To develop a data visualization system whose latency is fast enough to never break the “flow” for power users | The 2DVD roadmap will target an end-to-end load time of 10s and interaction latency of 150ms for a large benchmark dashboard. | 10 seconds for load time is a weak FOM target, but in contrast, 150ms is a very difficult target to hit. 150ms avoids breaking the “flow” state (Nielsen). This mixing of a weak FOM target with a strong one shows the strategic driver towards lower interaction latency. |
Like section 5 above, these are example FOMs of hypothetical companies, not real FOM values of any specific company. For reference, this is similar to Figure 8.11 on page 229 of the textbook.
| Figure of Merit |
Maximum Supported Data Size [rows] |
Benchmark End-To-End Load Time [s] |
Benchmark Interaction Latency [ms] |
Connector Breath [-] |
Price [$/user/month] |
Chart variety [-] |
|---|---|---|---|---|---|---|
| Our company |
40M |
18 |
325 |
15 |
$15 |
14 |
| Competitor 1: Attacker and Pioneer |
60M |
30 |
100 |
30 |
$40 |
25 |
| Competitor 2: Low-Cost Provider |
10M |
4.5 |
520 |
10 |
$10 |
8 |
We can plot the FOMs of end-to-end Load time and interaction latency. These are in tension because implementations that lower interaction latency do so by loading more data up front, but that increases the initial load time. This chart shows how compared to us, Competitor 1 is ahead in interaction latency, but behind end-to-end load time. Competitor 1, as an attacker and pioneer, probably provides a more feature-rich product whose only downsides are price and up-front load time. Competitor 2, as a low-cost provider, provides a more lightweight product that initially loads more quickly but has to recompute lots of data on every interaction.
The following morphological matrix outlines the major design decisions that influence the key Figures of Merit (FOMs) identified for the data visualization dashboard system. Each design dimension represents a distinct subsystem or architectural choice within the dashboard workflow, from data access to visualization delivery.
Note that many of these design choices affect Price in different ways, whether through higher development effort, infrastructure demand, or maintenance overhead that ultimately influence customer pricing.
|
Design Dimension |
Option 1 |
Option 2 |
Option 3 |
Main FOMs Impacted |
| 1. Connector Ecosystem | Limited (few databases) | Broad (common DBs + APIs) | Extensible (SDK/custom connectors) | Connector Breadth, Price |
| 2. Data Source & Access | Direct SQL / CSV | Cloud warehouse (e.g., Snowflake, BigQuery) | Data lake (Delta, Parquet) | Max Supported Data Size, End-to-End Load Time, Price |
| 3. Query Processing & Computation | Single-node SQL engine | Distributed compute (e.g., Spark, Presto) | Cached or incremental queries | End-to-End Load Time, Interaction Latency, Price |
| 4. Visualization Library | Basic chart set | Rich built-in types | Plugin-based extensibility | Chart Variety, Price |
| 5. Visualization Rendering | SVG (React/Vega) | Canvas-based (Chart.js) | GPU/WebGL accelerated | Interaction Latency, Chart Variety, Price |
| 6. Interaction Model | Manual filters | Reactive bindings (auto updates) | Declarative cross-filtering | Interaction Latency, Chart Variety, Price |
| 7. Deployment & Pricing Model | Local desktop | SaaS (per-user pricing) | Cloud pay-as-you-go | Price, Connector Breadth |
Given that nearly all of the above design decisions ultimately affect Price, and that the other key FOMs are all performance-based and often in tension with Price, we propose a tradespace defined by Price versus a composite utility score representing overall dashboard performance.
This composite utility score can be a normalized combination of the non-price FOMs (e.g., a weighted function of utility scores for Maximum Supported Data Size, End-to-End Load Time, Interaction Latency, Connector Breadth, and Chart Variety).
The tradespace will be examined in detail later. For now, we establish the composite utility score by relating it to the individual FOMs and their sensitivities to the parameters that govern them.
We model the end-to-end load time as the sum of two components: the time required to query and retrieve data, and the time required to render the dashboard’s visual interface. This relationship is expressed as:
new.png)
Note: this is a simplified representation of the actual equation. In practice, additional factors such as data transfer time between the server and the client, data serialization/deserialization overhead, and front-end initialization time would also contribute to total load time. However, we focus our analysis on the two dominant components, breaking them down further to stay within the suggested parameter count (2–4) and highlight the most influential contributors.
Query time is further defined by the governing relationship:
new.png)
where V(Data) denotes the data size, and S(Scan) represents the rate at which the system can scan and process that data.
Note: the scan speed S(Scan) could itself be modeled as a function of the system’s raw processing speed and the complexity of the query, including the number of aggregations, groupings, distinct operations, or joins in the query, since these factors increase computational overhead and reduce throughput. For this analysis, we focus on the most fundamental parameters to maintain a clear and tractable model.
Render time is further defined by the governing relationship:
.png)
where t(i) represents the average render time per mark for that visualization type, and N(i) is the number of visual marks of visualization type i (e.g., bars, points, lines).
Note: this equation captures differences in rendering complexity across mark types. For instance, dense scatter plots or layered charts typically incur higher per-mark render times compared to simpler bar or text-based marks. We assume rendering occurs concurrently across mark types but sequentially within (i.e., per mark), which is a simplification of real-world parallel-rendering behavior to keep the model tractable.
| Param | Partial Derivative | Normalized Sensistivity |
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1: m denotes the mark type corresponding to the maximum rendering time, where:
xn(m).png)
The relative distribution between query time and render time fundamentally changes which parameters most strongly influence the end-to-end load time.
When data processing dominates, T(Query) ≫ T(Render), end-to-end load time becomes highly sensitive to data-side parameters such as data volume, V(Data), and scan throughput, S(Scan). Conversely, when visualization rendering dominates, T(Render) ≫ T(Query), end-to-end load time becomes more sensitive to front-end parameters such as per-mark render cost, t(i), and mark count, N(i).
The shape of this distribution depends on workload characteristics — larger datasets and complex queries increase T(Query), while denser or more layered visualizations increase T(Render). Therefore, system bottlenecks shift dynamically depending on both backend query load and frontend rendering complexity.
We model three representative dashboard scenarios to show how data scale and visualization complexity shift the balance between query and render time, shaping the sensitivities in the tornado chart.
| Scenario | Description | T(Query) / T(Load) | T(Render) / T(Load) |
| A |
Query-dominant: Large dataset, simple visualizations |
0.8 | 0.2 |
| B |
Balanced: Moderate data and visualization |
0.5 | 0.5 |
| C |
Render-dominant: Complex visualizations on modest data |
0.3 | 0.7 |
We model the interaction latency as the sum of two components: the time required to interpret the user’s filter input into actionable system operations, and the time required to reload and update all dashboard visualizations accordingly. This relationship is expressed as:
.png)
Interpret time is further defined by the governing relationship:
.png)
where t(d) represents the average interpretation time per dataset, and N(d) is the number of datasets affected by the filter action.
Note: The interpretation time could be further modeled as the sum of per-dataset interpretation costs, each dependent on dataset characteristics, such as schema complexity, since these factors affect how quickly filter changes can be propagated. For this analysis, we approximate the total as a linear function using an average per-dataset time t(d) to simplify the model.
Reload time is further defined by the governing relationship:
.png)
where fd represents the fraction of datasets affected by the filter, and TLoad corresponds to the end-to-end load time defined in FOM 1.
Note: In practice, the contribution of each dataset to total reload latency may vary depending on data volume, visualization distribution and complexity, or caching efficiency. For this analysis, we model reload time as a scaled fraction of the previously defined end-to-end load time T(Load) using a single proportionality factor f(d) for simplicity.
| Param | Partial Derivative | Normalized Sensistivity |
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The relative distribution between interpretation time and reload time fundamentally changes which parameters most strongly influence the interaction latency.
When interpretation dominates, T(Interp) ≫ T(Reload), interaction latency becomes highly sensitive to interpretation-side parameters such as per-dataset interpretation time, t(d), and number of datasets affected (Nd). Conversely, when reload dominates, T(Reload) ≫ T(Interp), the system becomes more sensitive to reload-side parameters such as reload fraction, f(d) and end-to-end load time T(Load).
The shape of this distribution depends on dashboard workload characteristics — dashboards touching more datasets or involving complex filter logic increase TInterp, while those with broader or more data-intensive visual updates increase TReload. Therefore, system bottlenecks shift dynamically depending on both the query interpretation cost and front-end reload behavior.
We model three representative dashboard scenarios to show how interpretation complexity and reload scale shift the balance between interpretation and reload time, shaping the sensitivities in the tornado chart.
| Scenario | Description | T(Query) / T(Load) | T(Render) / T(Load) |
| D |
Interpretation-dominant: Complex cross-dataset filter applied to a small number of visualizations |
0.75 | 0.25 |
| E |
Balanced: Moderate filter on moderate number of visualizations |
0.5 | 0.5 |
| F |
Reload-dominant: Simple filter broadcast to many visualizations |
0.25 | 0.75 |
Our company is a U.S.-based balanced attacker, combining traditional business intelligence with usage-based compute and AI-assisted features. This positioning allows us to innovate aggressively enough to capture high early growth while maintaining the operational discipline necessary for scaling efficiently. As we consider expanding our AI and analytics capabilities, the company faces a strategic decision about whether to maintain industry-typical investment levels or accelerate R&D and Sales & Marketing to capture a larger long-term opportunity
Both scenarios rely on consistent underlying assumptions about the company’s operating environment:
In the baseline case, the company continues investing at levels consistent with BI and SaaS industry norms. R&D and Sales & Marketing remain moderate, supporting steady feature development and stable customer acquisition without materially altering the company’s competitive trajectory. Revenue growth remains modest, reflecting incremental improvements to the platform and the natural stickiness of enterprise BI adoption. This approach generates positive cash flows earlier, maintains controlled operating expenses, and produces a conservative free cash flow profile. Under these assumptions, the DCF yields an NPV of 8.80M, representing the value of the company if it continues along a typical, disciplined SaaS growth path.
In the rapid growth case, the company front-loads investment into R&D to accelerate development of AI-assisted analytics, automation capabilities, and new compute-intensive features. Sales & Marketing intensity is also increased to rapidly scale adoption and capitalize on the output of these R&D initiatives. This strategy generates deeper negative free cash flows in early years due to higher operating expenses, but drives significantly higher long-term revenue growth, platform adoption, and competitive differentiation. Once operating leverage materializes in later years, the business achieves substantially larger steady-state free cash flows and a much higher terminal value. Under this accelerated investment profile, the DCF yields an NPV of 13.18M, indicating a materially higher long-term enterprise value relative to the status quo.
The DCF comparison shows that aggressive early investment in R&D and Sales & Marketing, while costly in the short run, generates meaningfully higher long-term value. The rapid-investment scenario delivers an NPV of 13.18M versus 8.80M under the status quo, a 49% increase, demonstrating that accelerating innovation and go-to-market efforts create significantly more shareholder value. These results support pursuing a more ambitious investment strategy as the company scales its AI-driven analytics platform.
| Name | Description | FOM Alignment | Benefits | Challenges | Risk-Level | Budget | Investment Decision |
| Advanced Chart Library Expansion | Adds missing advanced visualizations (violin plots, word clouds, sankey, sunburst, bullet, funnel) to support deeper analytical workflows. | Chart Variety | Enables richer statistical, flow, and hierarchical analysis; reduces need for external tools. | Ensuring visual quality, performance, and consistency across many new chart types. |
Low. Work is largely front-end with predictable engineering scope; primary risks involve QA and regressions. |
$0.25M–$0.50M 4–6 months of front-end engineering, UX design, and visual regression testing. |
Suitable for near-term investment given clear user value and modest scope. |
| Large-Scale Data Support Upgrade | Improves performance on multi-million–row datasets through optimized storage, query execution, and deeper warehouse compute pushdown. | Maximum Supported Data Size | Handles larger datasets with fewer slowdowns or timeouts; improves performance for growing enterprise workloads. | Backend complexity, warehouse-specific behavior differences, and extensive benchmarking across real-world dataset shapes. |
Medium. Performance gains vary significantly by customer environment and require deep backend optimizations. |
$0.6M–$1.2M 6–12 months of backend engineering, integration with major warehouses, and performance tuning. |
Best approached as phased improvements driven by observed customer dataset sizes and bottlenecks. |
| Visual Analytics Performance Optimization | Improves dashboard responsiveness by optimizing rendering, caching, and backend query execution. | End-to-End Load Time & Interaction Latency | Reduces dashboard load time, improves interaction smoothness, and enhances usability for complex dashboards. | Difficult to optimize consistently across varied dashboards, data shapes, caching semantics, and warehouse integrations. |
Medium. Performance behavior is highly workload-dependent and sensitive to small architectural changes. |
$0.8M–$1.6M 4–8 months of rendering optimization, caching redesign, backend tuning, and benchmarking infrastructure. |
Requires additional user data to pinpoint bottlenecks before defining scope. |
| AI Conversational Dashboard Builder | Adds a natural-language assistant that generates charts, queries, and dashboard components through conversational interaction. | Innovative capability (not in existing FOM set) | Improves usability, reduces manual configuration, increases effective chart variety, and speeds up exploration. | Ensuring accurate NL-to-query translation, safe responses, semantic-layer compatibility, and context handling. |
Medium. Depends heavily on model accuracy and correct interpretation across diverse datasets. |
$1.0M–$2.0M LLM integration, semantic-layer mapping, guardrails, and conversational interface engineering. |
A strong candidate for investment due to differentiation potential and broad usability impact. |
| AI Predictive Insights Model | Adds forecasting, anomaly detection, and scenario modeling directly within dashboards. | Innovative capability (not in existing FOM set) | Provides forward-looking insights, improves decision-making, and adds analytical depth without external tools. | Varied dataset quality, seasonality issues, noise, model drift, and explaining prediction logic to users. |
Medium–High. Forecasting accuracy is highly dataset-dependent and requires safeguards to maintain trust. |
$1.5M–$3.0M Time-series pipelines, anomaly detection, benchmarking, and integration work. |
A compelling investment opportunity but requires careful rollout and accuracy monitoring. |
| AI Business Review Generator | Automatically generates summaries, trend highlights, anomaly explanations, and business review narratives from dashboard data. | Innovative capability (not in existing FOM set) | Reduces manual analysis, provides digestible insights, and supports executive reporting workflows. | High accuracy and trust requirements; risk of incorrect or misleading narratives; complex evaluation and guardrails needed. |
High. Narrative mistakes can mislead users, especially when summaries are consumed without dashboard context. |
$2.0M–$4.0M NLG integration, metric-to-language mapping, template creation, and evaluation tooling. |
Deferred until earlier AI features prove reliable and generate strong user adoption. |
This roadmap is informed by the following publications and patents.
Initial efforts center on reinforcing the BI foundation through richer visualizations, better performance, and improved data-scale capacity. These upgrades enable more complex analytical workloads and set the stage for intelligence-driven capabilities. The mid-stage focus introduces natural-language dashboard creation and early predictive models that accelerate the path to insight. The long-term emphasis moves toward mature forecasting pipelines and automated business review generation. This progression reflects a deliberate move from foundational enhancements to increasingly automated and insight-driven analytics, with each stage enabling the next.
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