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== Book Launch ==
== Book Launch ==
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This textbook explains Technology Roadmapping, in both its development and practice, and illustrates the underlying theory of, and empirical evidence for, technologic evolution over time afforded by this strategy. The book contains a rich set of examples and practical exercises from a wide array of domains in applied science and engineering such as transportation, energy, communications, and medicine.
This textbook explains Technology Roadmapping, in both its development and practice, and illustrates the underlying theory of, and empirical evidence for, technologic evolution over time afforded by this strategy. The book contains a rich set of examples and practical exercises from a wide array of domains in applied science and engineering such as transportation, energy, communications, and medicine.
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<iframe width="640" height="370" src="https://player.vimeo.com/video/763679328?h=9b714d4be8&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen title="MIT_TRD_BookLaunch_Introduction - Olivier de Weck and book"></iframe><script src="https://player.vimeo.com/api/player.js"></script>
<iframe width="640" height="370" src="https://player.vimeo.com/video/763679328?h=9b714d4be8&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen title="MIT_TRD_BookLaunch_Introduction - Olivier de Weck and book"></iframe><script src="https://player.vimeo.com/api/player.js"></script>
<p><em>Speaker: Sara Kells - Director of Academic Affairs, Global Alumni</em></p>
<p><em>Speaker: Sara Kells - Director of Academic Affairs, Global Alumni</em></p>
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Revision as of 22:34, 25 November 2022

Technology Roadmapping and Development book by Olivier L. de Weck

A comprehensive book on technology roadmapping and development was published by Springer Nature in June 2022.

Weck-cover-page.png

Book Launch

This textbook explains Technology Roadmapping, in both its development and practice, and illustrates the underlying theory of, and empirical evidence for, technologic evolution over time afforded by this strategy. The book contains a rich set of examples and practical exercises from a wide array of domains in applied science and engineering such as transportation, energy, communications, and medicine.
Professor de Weck gives a complete review of the principles, methods, and tools of technology management for organizations and technologically-enabled systems, including technology scouting, roadmapping, strategic planning, R&D project execution, intellectual property management, knowledge management, partnering and acquisition, technology transfer, innovation management, and financial technology valuation.
Special topics also covered include Moore’s law, S-curves, the singularity and fundamental limits to technology. Ideal for university courses in engineering, management, and business programs, as well as self-study or online learning for professionals in a range of industries, readers of this book will learn how to develop and deploy comprehensive technology roadmaps and R&D portfolios on diverse topics of their choice.
• Introduces a unique framework, Advanced Technology Roadmap Architecture (ATRA), for developing quantitative technology roadmaps and competitive R&D portfolios through a lucid and rigorous step-by-step approach;
• Elucidates the ATRA framework through analysis which was validated on an actual $1 billion R&D portfolio at Airbus, leveraging a pedagogy significantly beyond typical university textbooks and problem sets;
• Reinforces concepts with in-depth case studies, practical exercises, examples, and thought experiments interwoven throughout the text;
• Maximizes reader competence on how to explicitly link strategy, finance, and technology.


The book launch event was hosted in Global Bridge Cambridge, the world’s largest teleimmersive space dedicated to higher education.






Welcome and Greetings

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Speaker: Sara Kells - Director of Academic Affairs, Global Alumni

Genesis Story

<iframe width="640" height="370" src="https://player.vimeo.com/video/763680037?h=49fa2b28c2&badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen title="MIT_TRD_BookLaunch_Genesis Story"></iframe><script src="https://player.vimeo.com/api/player.js"></script>

Speaker: Paul Eremenko - Co-founder and CEO, Universal Hydrogen Co.


Introduction - Olivier de Weck and book

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Speaker: Michael Luby - Senior Editor of Engineering, Springer Nature

Book Overview and Reading

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Speaker: Prof. Olivier De Weck - Professor of Aeronautics and Astronautics and Engineering Systems at MIT

Q&A with Audience

<iframe width="640" height="370" src="https://player.vimeo.com/video/763678895?h=7d6dd7a61c&badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen title="MIT_TRD_BookLaunch_Introduction - Olivier de Weck and book"></iframe><script src="https://player.vimeo.com/api/player.js"></script>

Speaker: Prof. Olivier De Weck - Professor of Aeronautics and Astronautics and Engineering Systems at MIT

Panel Session 1 - Case Studies

<iframe width="640" height="370" src="https://player.vimeo.com/video/763677305?h=ba72af84b2&badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen title="MIT_TRD_BookLaunch_Introduction - Olivier de Weck and book"></iframe><script src="https://player.vimeo.com/api/player.js"></script>

Speakers:
Rob Nicol - Venture Partner, RA Capital Management, LP
Nayan Bohidar - Research Engineer and Manager - Propulsion Engineering Team, Aurora Flight Sciences
Dr. Les Deutch - Deputy Director - Interplanetary Network Directorate, Jet Propulsion Laboratory JPL

Panel Session 2 - Implementation in Practice

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Speakers:
Genevieve Flanagan - Manager of Innovation Pipeline and R&D Portfolio, John Deere.
Dr. Reza Rahaman - Co-Director and Senior Lecturer, MIT Technical Leadership and Communication Programs
Prof. David Mindell - Professor of Aerospace Engineering at MIT, Founder and Executive Chair, Humatics Corporation

Wrapup and Closinge

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Speaker: Sara Kells - Director of Academic Affairs, Global Alumni


▶ Main page



▶ Introduction to ATRA



▶ The Courses



▶ Technology Roadmaps